![]() (that) ONE SHINING MOMENT, YOU REACHED FOR THE SKY ONE SHINING MOMENT, YOU KNEW YOU WERE ALIVE (that) ONE SHINING MOMENT, YOU REACHED DEEP INSIDE ONE SHINING MOMENT, THERE FROZEN IN TIME. (in) ONE SHINING MOMENT, IT'S ALL ON THE LINE "It has done very well for us," said Eddy Cue, vice president of iTunes. Apple's iTunes has seven versions of the song, each of which sells for 99 cents. A nice addition to Barrett's revenue stream is the success of iPods. "But I have to provide for my wife and two children."īarrett also sells signed sheet music, and his new book, also titled "One Shining Moment," includes photos and a CD single of the song. "I could have lived off what I have made if I was still that young kid who could still go to the bar and order drinks," said Barrett, who is 51. ![]() And video game players are well aware that the tune is used to help celebrate a championship in Electronic Arts' NCAA March Madness '06. He licenses it to CBS television and radio, giving CBS sole broadcast rights to it during the tournament. Now, "One Shining Moment" might be the most famous original sports theme still being played, at least since John Tesh's "Roundball Rock" went off the air in June 2002.īarrett won't say exactly how much he has made from the song, but it certainly has turned into a cottage industry. He sent a tape of it to his high school friend, CBS reporter Armen Keteyian, who passed it up the network's food chain. Inspired by highlights of Larry Bird on "SportsCenter," Barrett penned the song on a napkin back in 1986. And how many people can say that they've had their song played for two decades like this?" "The fact that it found its way into the right place is a miracle. "I'm thrilled with how it turned out because I pretty much just wrote this song for my own amusement," said Barrett, who trademarked the song title in August 2003. That's the last time you're likely to hear it until the championship game next year, at least over the air. ![]() And unless you're a wedding guest, a video game enthusiast or an iPod downloader who goes in search of the song, that's it. Late Monday night, for the 20th straight year, Barrett's "One Shining Moment" will be paired with a highlight reel at the end of the CBS broadcast of the NCAA Tournament championship game. David Barrett will forever be known as the 'One Shining Moment' guy. ![]()
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